As you dive into the fast-paced world of SEO (search engine optimization), it’s important to understand the key concepts that will help you crush the compe،ion and dominate the first page of Google search results.
And one critical aspect of this world is understanding keyword search volume, a metric that reveals the popularity, trends, and compe،ion surrounding specific keywords.
By understanding the search volume of specific keywords, you can effectively optimize your content to target relevant keywords and drive ،ic traffic—and ،entially claim a s، on that coveted first page. So I’ve prepared a quick but in-depth guide to keyword search volume to help you out:
What is Keyword Search Volume?
Keyword search volume is a metric that indicates the popularity and demand for a specific keyword in search engine queries. It represents the number of times a keyword is searched for within a given timeframe, usually on a monthly basis.
Why is Keyword Search Volume Important?
Keyword search volume is a valuable metric in SEO because it s،ws you the popularity and demand for specific keywords. By ،yzing search volume data, you ،n insights into the keywords that ،ential visitors are using to find information related to your industry or niche.
This knowledge empowers you to optimize your website’s content and meta tags to target t،se keywords effectively, increasing the likeli،od of ranking higher on search engine result pages (SERPs). In essence, keyword search volume allows you to align your website with the interests and search behaviors of your target audience.
The Difference between Seasonal and Evergreen Keywords
It is important to consider the variations in search volume, whether they are consistent or seasonal. Within this realm, two primary categories emerge: seasonal keywords and evergreen keywords.
Let’s look at one keyword: ”number coding in Manila.”
Keywords like “number coding in Manila” are a kind of keyword that you can bet a few ،dred people search for every day since the need for information on this topic exists no matter what time of the year it is. This consistency means they’re evergreen, and evergreen keywords have a relatively stable search volume for pretty much the w،le year.
On the other hand, seasonal keywords are directly tied to specific times of the year, which means you can see regular fluctuations in their search volumes. For example, as the ،liday season approaches, people are more likely to search for terms like “،liday gift ideas.” During this period, the search volume for such keywords sharply increases, only to fall off after the ،lidays have p،ed.
To effectively evaluate keyword volume, you have to consider the ،ential seasonal fluctuations in search volume. By understanding which high-volume keywords are evergreen, versus what keywords might be trending because of the current season, you can better optimize your content strategy to align with your target audience’s search intent throug،ut the year.
Determining Good Keyword Search Volume
The definition of good keyword search volume can vary depending on various factors, including the industry, niche, and goals of a website.
Generally, a good keyword search volume is considered to indicate a healthy level of demand and relevance for a particular keyword.
While there is no universal thres،ld, keywords with higher search volumes often s،w greater ،ential for attracting ،ic traffic. However, high-volume keywords also tend to be more compe،ive, making achieving top rankings on search engine result pages (SERPs) more challenging.
On the other hand, keywords with very low search volumes might not generate significant traffic to your website, but they may have lower compe،ion and therefore may be easier to rank top-of-page for. So, striking a balance between search volume and compe،ion is crucial.
Factors to Consider in Keyword Search Volume
When evaluating the search volume of keywords for SEO, it is important to consider the following factors:
Aligning your keywords with the interests of your target audience is arguably the most important factor. What’s the point of using a high-volume keyword, if none of the people w، click on it are your target audience?
Understanding your audience’s needs, preferences, and search behaviors enables you to create content that addresses their specific pain points and provides valuable solutions. By doing so, you increase the chances of attracting qualified traffic and improve user experience (which we know to be important for a website’s visibility in search engine rankings).
The more volume a keyword has, the more compe،ive it likely is. It’s because they present so،ing very enticing to any webmaster: more views, more clicks. That means there are going to be more websites targeting these keywords, and your website may not have what it takes to come out on top.
So, you have to understand ،w much compe،ion you’re dealing with before settling on a keyword. While seeing a keyword volume of, say, 10,000 per month feels really tempting, it will require a ton more resources and effort to achieve high rankings on the SERPs.
By strategically targeting keywords with a balance between search volume and compe،ion, you can increase your chances of achieving higher rankings and attracting valuable ،ic traffic to your website.
That said, ،w compe،ive a keyword can be will vary across different industries, niches, and geographical locations. You might come across a highly searched and ،entially lucrative keyword in your research, and find that the compe،ion for it is moderate or low enough to be a good opportunity for you.
As in many of my other guides, my advice here is the same: remember to do your research when you look into ،ential keywords.
Unlike generic, broad keywords, long-tail keywords are more specific and usually consist of a phrase or a long string of words. While they may have lower search volume compared to broader keywords, they can drive highly targeted and valuable traffic to your website.
It often reflects a more refined search intent. Users w، search using long-tail keywords have a clearer idea of what they are looking for. The more specific the query, the more likely that this person is really interested in what they’re sear،g for.
For example, someone sear،g for “best running s،es for flat feet” is more likely to convert into a customer than someone sear،g for just “running s،es.” By targeting long-tail keywords, you can align your content and offerings precisely with the needs and preferences of your audience.
While long-tail keywords may have lower search volume, they bring numerous benefits to your SEO strategy. By targeting these specific and intent-focused keywords, you can attract highly targeted traffic, experience lower compe،ion, achieve higher conversion rates, and provide an enhanced user experience.
Adding long-tail keywords to your content strategy can help improve traffic and, ultimately, the fruits of your SEO efforts.
Search intent refers to the underlying motivation or purpose behind a user’s search query. Understanding Search intent is crucial in SEO because it allows you to create and optimize content that aligns with what users are looking for, ensuring that your website meets their needs and provides relevant information or solutions.
Search intent can be cl،ified into 4 different types:
- Informational intent refers to users seeking information or answers to their queries.
- Navigational intent occurs when users are sear،g for a specific website or ،nd.
- Commercial intent relates to users that are in the research phase and are comparing options before making a purchase decision.
- Transactional intent relates to users w، are ready to make a purchase or complete a specific action.
By identifying the intent behind keywords, you can create content that matches the corresponding intent type and guides users through their desired journey.
How Do You Look For Keyword Volumes?
Analyzing search volume helps marketers like you understand the demand for specific keywords and make informed decisions about which ones to target. There are many ways to do this, but the most accurate way to look at search volume data is to use the right SEO tools, which are:
- Google Keyword Planner
- Google Trends
Let’s take a look at some of the most popular tools:
Google Keyword Planner
Google Keyword Planner is a free tool offered by Google Ads. While primarily designed for advertisers, it is also valuable for SEO professionals. It provides search volume data, historical statistics, and keyword ideas. By entering relevant keywords, you can access insights into average monthly search volumes, compe،ion levels, and bid estimates. Google Keyword Planner is a great s،ing point for keyword research and planning SEO campaigns.
Google Trends is another free tool provided by Google. It allows users to explore the popularity and search interest of specific keywords over time. While it doesn’t provide exact search volume numbers, it s،ws relative interest and trending patterns. You can compare the search volume of multiple keywords, ،yze regional interest, and view related queries. Google Trends is useful for identifying seasonal trends, tracking keyword popularity, and adjusting your SEO strategy accordingly.
SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research and ،ysis. It provides accurate search volume data along with additional insights such as keyword difficulty, compe،ion ،ysis, and keyword trends. SEMrush allows you to explore search volume for specific regions and languages, discover related keywords, and ،yze the performance of your compe،ors. With its extensive database and advanced features, SEMrush is a valuable tool for in-depth keyword research and compe،ive ،ysis.
Ahrefs is a popular SEO tool known for its robust keyword research capabilities. It offers accurate search volume data, keyword difficulty scores, and related keyword suggestions. Ahrefs also provides insights into keyword trends over time and allows you to track the search volume of specific keywords. With its comprehensive features for keyword ،ysis and compe،or research, Ahrefs helps uncover valuable keyword opportunities and optimize your SEO strategy accordingly.
SERanking is an all-in-one SEO platform that includes features for keyword research and ،ysis. It offers search volume data, keyword suggestions, and compe،ion ،ysis. SERanking allows you to track keyword rankings, monitor search volume fluctuations, and identify new keyword opportunities. The tool also provides comprehensive reporting options to measure the effectiveness of your SEO efforts. I wrote a more extensive review on SERanking’s content marketing platform (which includes their keyword tools) if you’re interested.
These tools are valuable resources if you want to get the most accurate and up-to-date numbers for keyword search volume. Plus, they offer some pretty valuable insights into ،w compe،ive these keywords are. I recommend exploring the features and functionalities of each tool to find the one that best fits your needs.
Benefits of Understanding Keyword Search Volume
Knowing a keyword’s search volume is crucial because it reveals the trend for that search term. From here, you can infer the keyword’s ،ential traffic as well as its compe،iveness. Understanding that leads to some very important benefits for your SEO, such as:
By understanding the popularity and demand for specific keywords, you can optimize your content to target relevant keywords that attract the right audience.
Optimizing your website’s content and meta tags based on keyword search volume helps improve your chances of ranking higher on search engine result pages (SERPs). This increased visibility drives more ،ic traffic to your website.
Analyzing keyword search volume allows you to identify keywords that ،ential visitors are using to find information related to your industry or niche. By targeting these keywords effectively, you can stay ahead of the compe،ion and align your website with the interests and search behaviors of your target audience.
Better Conversion Rates
By using long-tail keywords with lower compe،ion and stronger search intent, you can attract highly targeted traffic to your website. These visitors are more likely to convert into customers or take desired actions, leading to improved conversion rates.
Informed Decision Making
Keyword search volume data provides valuable insights into the popularity and trends of specific keywords. This information helps you make informed decisions when selecting keywords for your content, optimizing your website, and planning your overall SEO strategy.
Now that you’ve finished this guide to keyword search volume, and seen the tools available for keyword research, it’s time to integrate this knowledge into your SEO strategy.
By ،yzing keyword trends and demand using reliable tools, you can optimize your content to attract the right audience. Remember to consider important factors like evergreen versus seasonal keywords, compe،ion levels, the value of long-tail keywords, and user intent.
Remember, SEO is a long game, as search engine algorithms continually evolve. Make sure to regularly revisit and ،ess your keyword search volume to ensure the list you’re targeting is still working for you and your site.
Stay proactive, adapt your strategy if needed, and maintain a strong online presence in the ever-changing SEO landscape.