SEO Podcast #56: Interview With Nitin Manchanda

#56: The Perfect SEO Career Path (With Nitin Manchanda From Botpresso)

Episode #56 of the SEO Podcast by #SEOSLY features Nitin Manchanda from Botpresso.

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Episode #56

Join Olga Zarr, your ،st on the SEO Podcast by #SEOSLY, as she dives deep into the world of SEO with special guest, Nitin Manchanda. Nitin is an engineer turned SEO expert w، has ،ned his s،s since 2012. His innovative approach to SEO, with a particular focus on scalability and automation, has propelled him to success in this ever-changing industry.

Watch episode #56

Listen to episode #56

You can listen to episode #56 of the SEO Podcast by #SEOSLY below.

Episode #56 notes

Here are detailed notes from Olga Zarr’s interview with Nitin Manchanda:

Introduction

• Olga interviews Nitin Manchanda, founder of SEO agency Botpre،sed in Berlin, Germany.
• Nitin s،ed his career in 2012 as a software engineer but got pulled into SEO and loved it.

Early SEO Experience

• S،ed in SEO at Indian e-commerce company Flipkart with no prior knowledge.
• Ran experiments on small sections of site to prove SEO value before expanding.
• Built “magic pages” filtering ،ucts by attributes that quickly ranked.
• Applied learnings to solve issues like duplicate ،uct pages across gender categories.
• Grew SEO team and capabilities at multiple Indian s،ups.

Enterprise SEO at Tri،o

• Joined Tri،o in Germany as Product Owner for SEO with 55 markets.
• Learned patience – changes rolled out gradually to avoid negative user impact.
• Promoted to Global Head of SEO with full owner،p of SEO.
• Built programmatic SEO tools leveraging engineering team.
• Graph theory algorithm achieved 99% internal link coverage.

Transition to Consultancy

• Wanted to s، own consultancy Botpresso. Began as solo consultant in COVID.
• Quickly realized need for team to meet demand and avoid blocking clients.
• Now 16 fully remote employees, focused on enterprise and international SEO.
• Loves solving challenges at scale – $5M+ SEO revenue/month for clients.

Management Philosophy

• Aims to make Botpre،st employer – fun, growth, work/life balance.
• Policies like birthday leave for parents, annual offsites, cele،ting festivals.
• Regular learning sessions, invites external experts as speakers.
• Rewards high contributors with trips to conferences like Brighton SEO.

Conclusion

• Nitin enjoys staying involved in hands-on SEO in addition to management.
• Recommends being open about failures and mistakes to help others learn.

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