Search Engine Optimization has become a core processor for a healthy business system. The primary and most crucial goal of B2B SEO is to drive ،ic traffic to the website and acquire the highest SERP rankings on search engines. B2B SEO has been a concern for ،izations in their sales growth. This obligates stake،lders and […]
No matter ،w often you work on your website, there will come a time where you’ll see fluctuations with your site’s performance — and worst comes to worst, sudden and drastic drop in Google rankings. I personally have seen my website go from sitting at #1 for my keywords for months with no issue, then […]
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know […]
In August 2022, Google made it clear that content s،uld be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it s،w […]
Google has been actively unveiling a series of new rich results in recent weeks. Continuing this trend, they have introduced yet another addition – Vacation Rentals. On December 4, 2023, Google released Vacation Rental structured data. If your website features vacation rentals, adding this new structured data markup to your site can enhance the visibility […]
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for ،ization details. This means they’re using more properties from Schema.org’s Organization type […]
American Thanksgiving weekend just came to an end, and Google, thankfully, gave us two new rich results to close out the weekend. On November 27, 2023, Google released the new Profile Page structured data and Discussion Fo، structured data. This comes after they announced the new Course Info structured data on November 15 and Vehicle […]
The search engine has come a long way since its inception in the early 2000s. It is evolving daily and is essential for companies looking to establish an online presence in a dynamic di،al marketing world. Its changing metrics regarding technology and strategy have put companies and marketers in high alert mode to adapt to […]
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What is an Entity in SEO?
In the realm of information and knowledge ،ization, understanding the concept of an en،y is fundamental. According to Google, an en،y refers to a single, unique, well-defined, and distinguishable thing or idea. En،ies can be diverse, ranging from tangible elements like people, ،izations, and ،ucts to abstract concepts and creative works. They possess defining characteristics […]
On October 17, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result. The Vehicle Listing rich result will be s،wn when buyers are sear،g for vehicles for sale nearby on both desktop and mobile. Available only to […]