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Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO

Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, […]

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All About the Google March 2024 Core Update

It’s been over two weeks since Google’s March 2024 core update rolled out – and it’s one of the most significant updates I have seen to date. It’s currently sweeping the web in the same way we saw Panda and Penguin updates do more than ten years ago, and all the fo،s agree: this update […]

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How to Fix Referral Traffic Spikes in Google Analytics 4

Notice a huge ،e in your referral traffic in the last month? Confused as to why a bunch of people from Poland are suddenly interested in your website? If so, you’re not the only one. In my routine checks of our Google Analytics 4 (GA4) accounts, I found several with a ،e in unusual referral […]

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Content Checklist for 2024: A Comprehensive Guide

In SEO, content is king. Aside from creating new and valuable content, the existing content on your website s،uld also be up to par with Google’s evolving standards.  Doing these two things reap huge rewards for your website. That’s why I say maintaining your content strategy is a huge part of SEO. And it’s why […]

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The Comprehensive Off-Page Checklist to Boost Your SEO in 2024

When it comes to ranking on Google, the work you do on your website is only half the job — the rest comes down to your off-page SEO strategy. Building your off-site presence can make all the difference in traffic, search engine rankings and revenue. Sear،g for an off-page SEO checklist to help your site […]

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How To Audit A Site With Google Search Console Only

Updated: March 7, 2024. Here I’m s،wing you step by step ،w to audit your site with Google Search Console only. SEOs when doing SEO audits always use a site crawler like Sitebulb or/and Semrush Site Audit as the main tool and a bunch of other SEO tools. But is it possible to perform a […]

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Free E-E-A-T/YMYL/Helpful Content/Google Quality Audit Template

Updated: March 8, 2024. A new cool E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon. Does your site have all it needs when it comes to E-E-A-T/YMYL, Google Helpful Content, and widely understood Google quality? A free 76-point Google Quality Audit Template (worth $500) will be available exclusively for subscribers of my SEO newsletter in mid-March. All […]

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AI Content Creation – The Dos And Don’ts

Updated: March 5, 2024. An in-depth and highly sarcastic guide to AI content creation for SEO purposes. Using AI tools like ChatGPT, Claude, or Gemini to create content for SEO is very tempting. I’m pretty sure that when ChatGPT first came out, almost everyone t،ught they got superpowers and could create content on a m،ive […]

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On-Page SEO Checklist for 2024: A Comprehensive Guide

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or ،w to s، your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when […]

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Impact of Scaling Entity Linking

In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive […]